The one you have to seduce with your product or service. 2# Market study Before launching a campaign, it is essential to know the size of the market you are targeting, to know if your product or service has a place and if it adapts to the needs of your target, how you can improve it and other strategic research that will be key to minimizing risks. 3# Market segmentation Market segmentation will allow you to establish purchasing groups that have homogeneous tastes and interests, so you can influence the purchase process. With this technique you can optimize the sales process and meet the needs of your customers.
MASTER OF MARKETING AND SALES Prepare to reach management positions within the Marketing and Sales department I want to inform myself! 4 # Analysis of the competition At first, we cannot consider the competition as an enemy. We can learn Whatsapp List from her. By studying your main competitors you will be able to know what their strengths and weaknesses are in order to take advantage of them and differentiate yourself to dominate your market niche.
5# Definition of the strategy Once the previous diagnosis of the situation has been made, it is time to choose the marketing strategy that allows the company to achieve its objectives. According to this, we can make the following classification of the most used strategies: Penetration : it is based on increasing the participation of the company in the markets to which it is directed. It can be carried out by causing the customers you already have to buy more products or by attracting new customers or competitors. Market development : It is based on selling your products in new markets. Either through other market segments or through geographical variations. Product development : in this case, what is intended is to promote the products in the market in which the company is present. Through variations in quality, new models, new attributes, etc.