When Billy Joel sang that, "It's About Trust," he wasn't talking about marketing. Still, marketers can definitely learn a thing or two Image Masking from The Piano Man, especially when it comes to the importance of building relationships with potential customers. Trusted customer testimonials Customer testimonials are one of the most powerful trust signals you can use on your website and in your marketing campaigns, including landing pages, product and price pages, and even your AdWords ads. Compelling Image Masking testimonials from satisfied customers can sway even the most hesitant prospects, making them a powerful weapon in your marketing arsenal.
So how do you get the most out of your customer testimonial pages? In today's post I will explain: Why trust is so crucial for marketers Why Your Business Should Use Customer Testimonials The differences between Image Masking each type of customer testimonial and when to use them How to Get Stellar Customer Testimonials for Your Site The Importance of Trust in Marketing These days, consumer patience with shady marketing tactics is at an all-time low. Independent review websites like Yelp, customer reviews on e-commerce sites like Amazon, and the ubiquity Image Masking of social media have forced businesses to rethink how they earn (and maintain) customer trust. As such, it has never been more important for marketers to be authentic and transparent about their products and services, and to focus on the customer above all else. Customer Testimonials Bad Yelp Review When it comes to Image Masking building and maintaining customer relationships, small mom-and-pop businesses are on a par with large corporations with nearly limitless marketing budgets.
Why? Because trust cannot be bought; it must be earned. However, building and maintaining customer trust is about more than increasing sales. The reliability of a company is a fundamental element of its Image Masking identity. Even today, when reputation management firms craft carefully crafted PR campaigns for the most disreputable companies, trust is one of the few commodities not for sale. Seeing is believing Last year, customer experience research firm Image Masking Temkin Group conducted an in-depth survey to determine which were the most and least trusted companies in America. Customer Stories from America's Most Trusted Companies Image via Temkin Group Financial services giant USAA took top honors in the top three categories - banks, insurers and credit cards, with a consumer Image Masking trust rating of between 80 and 85%. Other brands that have performed well in terms of consumer confidence include Lexus, Trader Joe's and Costco.