To use voice search to find local business information Of our respondents have asked for local business information using voice search once or more. How many times have you used voice search to find information about local businesses But why doesn t the slim majority of respondents use the technology to search for business information The main reason is the lack of natural dialogue with the voice search assistant closely followed by the lack of results for the search query. What would make you more likely to use voice search to get business information What is certain is that as the use of technology increases voice search will be an integral part of any company s marketing strategy in the future. Right now voice search offers a competitive advantage for companies that prepare early and become voice search ready – i.e. findable via voice search – as soon as possible.
To do this companies need to optimize their online listings whatsapp mobile number list for voice search and offer users attractive discounts and promotions to enrich the voice search user experience. More than one in five are already using voice search and of consumers see a future for the technology. And the proportion will continue to grow as it permeates our society. reasons why companies fail at voice search optimization Last week we published our comprehensive study on voice search. To do this we analyzed company locations and checked their suitability for voice search across online platforms. This week we look at some of our key findings and discuss the common mistakes made when optimizing for voice searches.
We also discuss the necessary steps to make your company fit for voice search. First results of the voice search study. Only of business locations were perfectly optimized for Google Bing and Yelp – the top three voice search platforms. This means that only a fraction of companies are currently successfully optimized for voice search. Why Do Businesses Fail At Voice Search Optimization Reason of business locations have incorrect information on Bing Almost of all locations analyzed had errors or missing information on their Bing profiles. This means that almost half of all locations are not displayed for those consumers who use Cortana or Alexa.