With the popularity and development of homestays, more and more people will give priority to homestays when they travel and stay. So, among the existing homestay booking platforms in China, which one is more suitable?
Below, the author selects three country email list mainstream homestay booking platforms in China, and compares and analyzes the data and indicators from four dimensions, including the number of houses, download data, platform activities, and user experience, to find the advantages of each platform, which is convenient for users to choose.
1. The number of houses on each platform
The number of housing listings is not simply a data indicator, but also a side map of the development and operation of the platform. The competition in the homestay market is becoming more and more fierce. How to better link dual-end users is also a test and challenge that the platform must deal with. Therefore, the number of houses on the platform is one of the indicators to measure the strength of the platform. Who can cover more houses in more cities can better meet the various accommodation needs of users.
As can be seen from the above table, Airbnb has obvious advantages in overseas listings, followed by Tujia. After opening the interface with Ctrip, the total number of hotel and apartment listings has greatly increased, while Wooden Bird mainly focuses on domestic homestays, compared with other For the two companies, the total amount of housing stock is medium, and there is still room for growth.
2. Downloads and ranking of each platform
The iOS terminal is one of the data source ports with relatively clear and fair statistics at present. Therefore, the author cites the relevant data downloaded from the iOS terminal of the third-party platform Qimai Data as the comparison basis. The rankings, ratings and downloads of each APP in the application market can reflect the number of new users and comprehensive word of mouth of the platform to a certain extent, so as to evaluate the feedback and development trend of the homestay platform in the market and users.
As can be seen from the above table, in the travel application list, Wood Bird Homestay ranks higher than Airbnb, and Tujia ranks last. The ratings from high to low are: Wooden Bird B&B, Tujia and Airbnb.
In terms of downloads, Wood Bird Homestay is the highest, followed by Airbnb, and Tujia is relatively less.
Judging from the data comparison of the application market, Wood Bird Homestay seems to be more popular, focusing on user word of mouth, and user feedback is good; Airbnb's downloads and rankings are high, but the score is low, which reflects that the platform is paying attention to user experience. There is still a lot of room for improvement in ranking and downloads of Tujia, and it may be in a state of burnout at present.
3. Activities on each platform
The activities of each platform on the same node are also different. From the thematic distribution of node activities, it is not difficult to see the main strategy and demand focus of the platform in the near future.